Blog - Page 5

What is an A/B Testing Campaign in Email Marketing?

Making data-driven decisions can have a huge impact on your email marketing campaigns. A/B testing, also known as split testing, is a crucial strategy that lets us compare different versions of an email to determine which one performs bette...

How Much Does Google Ads Management Cost in Colorado?

Google Ads has become a cornerstone for businesses aiming to enhance online visibility and drive targeted website traffic. If your business is in Colorado, understanding the costs associated with Google Ads management is crucial for budgeti...

Basic Website Design Principles

Website design is the most important aspect of development. Most consider design and development mutually exclusive, but without the design, there is nothing. What we must consider is that we are building user experiences, not software. Sur...

Local SEO Benefits: Everything You Need to Know About Maximizing Local Search Visibility

Local SEO (Search Engine Optimization) is a digital marketing strategy that enhances a business’s visibility on search engines for location-based searches. These local strategies are essential for businesses operating within specific cities...

Email Marketing vs. Marketing Automation

Two commonly confused terms in digital marketing are email marketing and marketing automation. While they may seem similar, their functions and impacts on your business can differ.As an email marketing manager at Imprint Digital, I’ve seen ...

Introduction to Web Development for Businesses

Did you not hire that handyman because their email address had “@gmail” on the end? Were you entirely overwhelmed by how frustrating using a business’ website was and moved on to their competitor to purchase from? Are you reading this after...

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